How to enter the US market and succeed on the way to the heart of the consumer?
In America, skills of confident sales and a pragmatic approach are absolutely necessary to reach an ultimate success on the market. No need to be afraid to be straightforward, intrusive, annoying, no need to beat around the bush, but better to be talented and persuasive to sell hard. All the concepts a-la “show me the money” and “sell me this pen” could not be born either in courtyard France or in sincere Russia. Directly “in the forehead” - this is American-style, even in t