Understanding your target audience’s behavior is essential to your marketing success.
A ‘one-size-fits-all’ marketing strategy will often only impact a fraction of your customers, and you will miss out on opportunities.
By acknowledging six different ways consumers communicate with your brand, and marketing to those specific characteristics – you’ll be able to drive more engagements and conversions.
Let’s look into six typical personalities of customers and what their character traits are. All of them have their own unique approach, language and thought process when purchasing a product.
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