Emotional intelligence is the ability to understand and manage your own emotions, and those of the people around you.


People with a high degree of emotional intelligence know what they're feeling, what their emotions mean, and how these emotions can affect other people.


For leaders, having emotional intelligence is essential for success. After all, who is more likely to succeed – a leader who shouts at his team when he's under stress, or a leader who stays in control, and calmly assesses the situation?


Understanding your target audience’s behavior is essential to your marketing success.


A ‘one-size-fits-all’ marketing strategy will often only impact a fraction of your customers, and you will miss out on opportunities.


By acknowledging six different ways consumers communicate with your brand, and marketing to those specific characteristics – you’ll be able to drive more engagements and conversions.


Let’s look into six typical personalities of customers and what their character traits are. All of them have their own unique approach, language and thought process when purchasing a product.


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