Anthropology at the Service of Your Business
Dr. Anastasia
Shevchenko
Anastasia is the founder and director of La Classe.
She is an anthropologist specialising in business and the social sciences. She has over ten years of experience in research, training, and communication.
She has worked with non-profit organisations, start-ups, political and administrative institutions, as well as companies in sectors including hospitality, healthcare, the automotive industry, yachting, high-value assets and alternative investments, private banking, wealth management firms, and family offices.
She is also affiliated with the LAPCOS research unit (Laboratoire d’Anthropologie, Psychologie, Clinique, Cognitive et Sociale).
Services
You know where you want to go, but not exactly how to get there.
The following services can help clarify the path.
Audit
A detailed on-site analysis of the client experience, designed to understand how your brand, services, and standards of hospitality are perceived.
This assessment is based on qualitative and quantitative methods (observation, interviews, questionnaires) in order to identify:
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client expectations
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the strengths of your current service
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areas requiring improvement
The results lead to practical recommendations aimed at improving the overall client experience and strengthening the coherence between service delivery and brand identity.
Analysis
Companies communicate through words, images, objects, and gestures. This implicit language conveys messages about your identity and values. It can, however, be interpreted differently from what was intended.
I help identify the gap between the message intended and the message perceived, taking into account the audiences and cultural contexts involved.
This work can help you:
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refine and adapt visual and verbal communication
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clarify and structure brand identity for specific markets
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strengthen coherence and cooperation within international teams
Coaching
When teams do not understand organisational objectives and openly criticise internal processes, it often reflects a misalignment between stated values, operational practices, and management expectations.
The purpose of this coaching is twofold:
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to understand what hinders collaboration, engagement, and organisational coherence
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to restore a healthier working dynamic, both internally and in the way the organisation is perceived by clients and partners
