Anthropology at the Service of Your Business
Dr. Anastasia
Shevchenko
Anastasia is the founder and director of La Classe.
She is an anthropologist specialising in business and the social sciences. She has over ten years of experience in research, training, and communication.
She has worked with non-profit organisations, start-ups, political and administrative institutions, as well as companies in sectors including hospitality, healthcare, the automotive industry, yachting, high-value assets and alternative investments, private banking, wealth management firms, and family offices.
She is also affiliated with the LAPCOS research unit (Laboratoire d’Anthropologie, Psychologie, Clinique, Cognitive et Sociale).
Based in Monaco, she is open to international collaboration.
Services
You know where you want to go, but you're not quite sure how to get there?
Here is what I can offer to support your branding strategies, help prevent social risks, or simply accompany your periods of transition :
Research
Launching a product or service? Unsure about your target audience or positioning?
As an anthropologist, I help you clarify your offer, integrate concrete feedback, and build an intercultural strategy adapted to your context.
Analysis
Businesses communicate through words, images, objects, and gestures.
I help you identify what your signs — visuals, spaces, language, products — actually communicate to your clients, employees, or partners.
Together, we reveal the gap between what you intend to say and what is actually perceived.
This can help you to:
1. Reassess your visual and verbal communication
2. Strengthen your brand identity
3. Rethink your spaces or customer experience
4. Improve the coherence of your organisational culture
Coaching
Receiving criticism from your employees or customers?
It is often a symptom of a deeper misalignment — between departments, between statements and actual practices, between leadership and day-to-day operations.
The aim here is twofold:
1. To understand what is hindering collaboration and engagement
2. To restore a healthier working dynamic, both for employees and customers
