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Strategic Webinar

Business Etiquette & Communication for Executives

Duration: 3.5 hours
Format: Live online session
Language: English

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How can you establish, maintain, and develop lasting relationships with influential and high-level individuals? How can you integrate a new environment with ease and legitimacy?

This course enables you to build or rebuild your “relational system,” enhance its effectiveness — because even strong communicators can refine their skills — and acquire tools that are usually learned over many years of observation and practice.

We examine strategies drawn from aristocratic and diplomatic environments and translate them into concrete, applicable methods.

This webinar provides condensed training in professional etiquette, adapted to the standards of business, institutional relations, and high-representation settings.

It is designed for executives, senior managers, entrepreneurs, and consultants who interact with high-ranking counterparts: representatives of official organisations, international institutions, noble houses, or diplomatic circles.

The objective is practical: to act with precision, without rigidity or approximation.

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The course is structured into several modules:
Theoretical Foundations and Core Frameworks

 

Clear principles and analytical structures that immediately strengthen your positioning and situational awareness.

 
Personal Development

 

Personal image, presentation strategy, management of distance, behavioural codes, taboos, and implicit norms — the key elements that shape the quality of interaction.

 
Social and Professional Interaction

 

What to do before, during, and after a meeting: preparation, small talk, activation and follow-up of contacts.
You will build your personal “relational system,” designed to function with fluency and control.

 
Strategic Communication

 

Analysis of real cases demonstrating how individuals have reshaped their environment, strengthened their networks, and achieved strategic objectives or increased influence.

 
Personal Case Studies

Discussion of participants’ real situations and resolution of individual challenges.

Optional Extension
Business Dining & Table Manners

Additional duration: 1 hour
Total duration: 5 hours

This option provides an in-depth focus on table etiquette in professional and institutional contexts.

Content includes:
  • Behaviour during business lunches and dinners

  • Correct use of cutlery and table settings

  • Interaction with hosts and guests

  • Conversation at the table: timing, discretion, topics

  • Common errors during professional meals

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Tarifs

  • Strategic Session (3.5 hours): €420
  • Webinar + Business Dinner option (5 hours): €600
Who It Is For
  • Executives and senior managers

  • Entrepreneurs and business owners

  • Consultants, diplomats, institutional representatives

  • Professionals seeking to master high-level business etiquette

 
Take-away

 

By the end of the programme, participants will have clear, immediately applicable reference points:

  • Establish and develop durable, strategic relationships

  • Operate confidently in demanding environments

  • Master formal and informal communication codes

  • Conduct effective small talk and convert contacts into relationships

  • Manage distance, status, and positioning in interaction

  • Structure a coherent relational strategy

  • Avoid behavioural mistakes in sensitive contexts

The aim is the acquisition of operational skills that can be applied directly.

Marouden Gallery Business Ethics
You can also offer this webinar.
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Thank you!

Register, and we will contact you to arrange a date that suits you.
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